I develop new and transformational business ideas and turn them into amazing products. Cloud-first, privacy-focused and mission-driven, I have a passion for technology with fifteen years of executive leadership experience in SaaS and EdTech.
Personalization and Marketing in a Privacy-First World
The winds of change are blowing, and we believe that the future of personalization and marketing must acknowledge and respect the end user’s right to privacy.Read More
Designing a Successful Academic Program: Pros & Cons of Various Offer Types
Building out the licensing terms for offers within an academic program can be quite powerful with the right partner. You have many different options available for segmentation and each can be used to your advantage to encourage certain program objectives.Read More
Designing a Successful Academic Program: Tips and Strategies for Software Companies
Academic programs are designed to provide students with the skills and knowledge they need to succeed in their chosen field. However, creating a successful academic program can be a challenge.Read More
Data Privacy Day
Tomorrow is Data Privacy Day (January 28, 2023), and for companies that conduct commerce online, it’s important to take a closer look at how you’re collecting and using personal data.Read More
Why Academic Programs Work
The concept of a student discount as an effective marketing strategy is unquestioned – you don’t have to walk very far down the street until you see a barber with a sign in the window that says “10% off haircuts for students” or find a grocery store that gives deals to students on a certain day of the week.Read More
Zero-Party Data: A Privacy Red Herring?
Zero-Party Data is a buzzword that has been thoroughly embraced by marketing companies in a post-cookie world.Read More
Email domain verification – Simply not good enough
Email domain verification is a popular way for businesses to check a user’s academic status. Unfortunately, it’s a poor choice as a primary authentication mechanism.Read More