I develop new and transformational business ideas and turn them into amazing products. Cloud-first, privacy-focused and mission-driven, I have a passion for technology with fifteen years of executive leadership experience in SaaS and EdTech.
The winds of change are blowing, and we believe that the future of personalization and marketing must acknowledge and respect the end user’s right to privacy.Read More
Building out the licensing terms for offers within an academic program can be quite powerful with the right partner. You have many different options available for segmentation and each can be used to your advantage to encourage certain program objectives.Read More
Academic programs are designed to provide students with the skills and knowledge they need to succeed in their chosen field. However, creating a successful academic program can be a challenge.Read More
The concept of a student discount as an effective marketing strategy is unquestioned – you don’t have to walk very far down the street until you see a barber with a sign in the window that says “10% off haircuts for students” or find a grocery store that gives deals to students on a certain day of the week.Read More
Email domain verification is a popular way for businesses to check a user’s academic status. Unfortunately, it’s a poor choice as a primary authentication mechanism.Read More