Latest News & Articles
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Marketing to College Students Without Being Creepy
The honest case for marketing to college students isn’t a clever targeting playbook — it’s a posture shift. Here’s what actually earns trust from an audience that grew up blocking ads.
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Back-to-School Marketing Starts Earlier Than You Think
Students may be done with finals, but marketing managers responsible for academic programs have no such luck. A great back-to-school campaign takes careful planning — and summer is when that work gets done.
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The Student Discount is a Loyalty Instrument — Here's the Math
Most customer loyalty program content is about points and tiers. Gated-audience discounts — student, military, nonprofit — are loyalty programs too, and on the math, better ones. Here’s why.
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What is Data Privacy? A Plain-English Explainer for Marketers
Data privacy isn’t a compliance project for legal — it’s a daily set of decisions in your marketing stack. Here’s what data privacy actually requires of your marketing team, in plain English.
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What Is Promotional Pricing? Types, Examples, and What Actually Works
Every retailer runs promotions. Buy-one-get-one, end-of-season sales, flash discounts, loyalty perks — promotional pricing is one of the most common tools in a marketer’s kit.
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How Long Should Student Verification Take?
How long does student verification take? It’s a question that not enough businesses ask when they’re setting up an academic discount or gated offer — but it might be the single most important question they should be asking.
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Consumer Group Discounts: The High-ROI Service Your Agency Should Already Be Offering
Consumer group discounts for students, military, teachers, government employees, and non-profits are one of the most effective acquisition and loyalty tools available — and most of your clients have no idea how to build them. That’s your opportunity.
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We Asked Four AI Tools About Their Role in Education. Here's What They Said.
We put the same eight questions to Claude, ChatGPT, Gemini, and Microsoft Copilot — and asked each one to make the case for AI in education. Here’s how they answered, side by side.
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How to Verify Student Status for Discounts and Academic Programs
Learn the four main methods for student verification, including single sign-on, academic email checks, and manual review, and why a multi-layered, privacy-first approach is essential for any academic program.
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How to Launch a Student Discount Program: A Step-by-Step Guide for Software Companies
A practical guide for software companies looking to launch an academic discount program — covering eligibility, pricing, student verification, fraud prevention, and how to measure ROI.
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Proxi.id Achieves Sirtfi Compliance
Proxi.id has achieved SIRTFI compliance, marking a major milestone in federated identity security. The certification strengthens trust with institutions, reduces risk for merchants, and reinforces our privacy-by-design commitment to protecting user data.
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