Blogs
Marketing to College Students Without Being Creepy
The honest case for marketing to college students isn’t a clever targeting playbook — it’s a posture shift. Here’s what actually earns trust from an audience that grew up blocking ads.
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Gen Z Is Showing Up to the Arts — Here's What That Means for Your Organization
Gen Z theater, museum, and live event attendance is climbing faster than any other age group. The trend isn’t accidental — it’s a direct response to digital fatigue. Here’s what arts organizations need to understand.
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Forms, Privacy, and Verification
A behind-the-scenes look at why Proxi.id’s verification flow avoids unnecessary form fields, and how minimizing data collection reduces risk for both individuals and businesses.
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On-Campus Events: The Channel Gen Z Actually Responds To
Digital advertising is increasingly ineffective with Gen Z students — not because of channel choices but because of structural immunity built over a lifetime of being targeted. On-campus events are the channel most marketing plans underweight. Here’s the case for showing up in person.
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Targeted Discounts as a Customer Acquisition Channel
Every Director of Marketing knows paid CAC is rising. What fewer have modeled is how targeted group discount programs — for students, military, or healthcare workers — compare as an acquisition channel. Here’s the math and the framework.
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Why AI Disruption Is the Best Argument for Building Your Academic Program
Budget pressure from AI is pushing marketing leaders to cut long-horizon investments. Academic programs are often first on the list. That’s a mistake — and the same disruption creating the pressure is the reason why.
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Marketing to Gen Z: How to Actually Talk to Them
Gen Z grew up with AI tools, ad blockers, and a finely tuned detector for content that wasn’t made for them. Here’s what that means for how brands talk to student audiences — and how to actually get it right.
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Will AI Replace Marketing Jobs? What Working Marketers Need to Hear
The anxiety is legitimate. Some marketing tasks are already being automated, and more will follow. But ‘AI will replace marketers’ misses the actual dynamic — which is more specific, and more useful to understand.
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Back-to-School Marketing Ideas for Brands With Student Discount Programs
The brands that win back-to-school aren’t the ones that spend the most — they’re the ones that plan the earliest and focus on the right tactics. Here are 15 ideas built specifically for brands that run student discount programs.
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Back-to-School Marketing Starts Earlier Than You Think
Students may be done with finals, but marketing managers responsible for academic programs have no such luck. A great back-to-school campaign takes careful planning — and summer is when that work gets done.
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The Student Discount is a Loyalty Instrument — Here's the Math
Most customer loyalty program content is about points and tiers. Gated-audience discounts — student, military, nonprofit — are loyalty programs too, and on the math, better ones. Here’s why.
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