Our Blog
Learn about marketing to different user groups and get the latest news about our service.
How to Get Ready for Back to School: A Guide for Merchants and Vendors
While students prepare to hit the books, merchants and vendors also need to get ready for the influx of back-to-school shoppers.
Read More
Unlock Student Discounts on Your WooCommerce Store
Our new WordPress plugin allows merchants to offer exclusive discounts to students, educators, and other academic users, improving the way they attract and retain student customers.
Read More
Personalization and Marketing in a Privacy-First World
The winds of change are blowing, and we believe that the future of personalization and marketing must acknowledge and respect the end user’s right to privacy.
Read More
Meet us at Shoptalk Europe in Barcelona
Meet with us at Shoptalk Europe in Barcelona to learn more about instantly verifying users to grow your marketing program.
Read More
Avid selects Proxi.id for Academic Verification
Proxi.id has been selected as the global academic verification provider for Avid’s popular academic program.
Read More
Where did the student discount come from?
Today, student discounts are a common feature of many industries, from retail and entertainment to travel and transportation. But where did they come from?
Read More
Parallels extends discount program to military personnel, government workers, and non-profit employees
The program, which was previously only available to students and educators, now offers special pricing to those who serve their country and communities.
Read More
Designing a Successful Academic Program: Pros & Cons of Various Offer Types
Building out the licensing terms for offers within an academic program can be quite powerful with the right partner. You have many different options available for segmentation and each can be used to your advantage to encourage certain program objectives.
Read More
Designing a Successful Academic Program: Tips and Strategies for Software Companies
Academic programs are designed to provide students with the skills and knowledge they need to succeed in their chosen field. However, creating a successful academic program can be a challenge.
Read More
Why personalization is important
Personalization has become a crucial aspect of modern marketing strategies, and for good reason. Today’s customers have come to expect a level of customization in their shopping experiences, and businesses that can deliver on this are more likely to thrive in a highly competitive marketplace.
Read More