Our Blog
Learn about marketing to different user groups and get the latest news about our service.
Where did the student discount come from?
Today, student discounts are a common feature of many industries, from retail and entertainment to travel and transportation. But where did they come from?
Read More
Parallels extends discount program to military personnel, government workers, and non-profit employees
The program, which was previously only available to students and educators, now offers special pricing to those who serve their country and communities.
Read More
Designing a Successful Academic Program: Pros & Cons of Various Offer Types
Building out the licensing terms for offers within an academic program can be quite powerful with the right partner. You have many different options available for segmentation and each can be used to your advantage to encourage certain program objectives.
Read More
Designing a Successful Academic Program: Tips and Strategies for Software Companies
Academic programs are designed to provide students with the skills and knowledge they need to succeed in their chosen field. However, creating a successful academic program can be a challenge.
Read More
Why personalization is important
Personalization has become a crucial aspect of modern marketing strategies, and for good reason. Today’s customers have come to expect a level of customization in their shopping experiences, and businesses that can deliver on this are more likely to thrive in a highly competitive marketplace.
Read More
Data Privacy Day
Tomorrow is Data Privacy Day (January 28, 2023), and for companies that conduct commerce online, it’s important to take a closer look at how you’re collecting and using personal data.
Read More