Blog & News

See what we’ve been up to and learn more about targeting unique customer segments.

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November 8, 2020

Why you should offer student discounts

Everyone wants to get the best deal they can on everything they buy. The Internet has made it easy to find a good deal.

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October 18, 2020

What you should know about college and university students

Modern marketing tools have made it easy to differentiate and target market segments. Targeting specific segments has many benefits; it allows you to have more powerful messaging, increases response rates, and lowers acquisition costs.

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