Latest News & Articles
Learn about marketing to different user groups and get the latest news about our service.
Marketing to College Students Without Being Creepy
The honest case for marketing to college students isn’t a clever targeting playbook — it’s a posture shift. Here’s what actually earns trust from an audience that grew up blocking ads.
Read More
We Asked Four AI Tools About Their Role in Education. Here's What They Said.
We put the same eight questions to Claude, ChatGPT, Gemini, and Microsoft Copilot — and asked each one to make the case for AI in education. Here’s how they answered, side by side.
Read More
How to Verify Student Status for Discounts and Academic Programs
Learn the four main methods for student verification, including single sign-on, academic email checks, and manual review, and why a multi-layered, privacy-first approach is essential for any academic program.
Read More
How to Launch a Student Discount Program: A Step-by-Step Guide for Software Companies
A practical guide for software companies looking to launch an academic discount program — covering eligibility, pricing, student verification, fraud prevention, and how to measure ROI.
Read More
Proxi.id Achieves Sirtfi Compliance
Proxi.id has achieved SIRTFI compliance, marking a major milestone in federated identity security. The certification strengthens trust with institutions, reduces risk for merchants, and reinforces our privacy-by-design commitment to protecting user data.
Read More
AI and the Future of Work: How Students Entering the Workforce Are Being Impacted
AI is reshaping career paths and reducing traditional entry-level opportunities. Here’s what students and young professionals need to know.
Read More
Rethinking Vendor Security: Protecting Privacy to Protect Trust
In today’s digital landscape, it’s common for technology vendors to collect and store user data as part of their service. But every additional data repository introduces new risk.
Read More
Why Understanding School Types Matters for Academic Programs
By understanding the different types of schools, businesses can design fairer, more inclusive programs that better connect with today’s diverse student population.
Read More
Back-to-School: A Marathon, Not a Race
Back-to-school is exciting, but it’s also demanding. By treating it like a marathon and not a race, you can set a pace that keeps your whole family grounded, resilient, and ready for the long run ahead.
Read More
How to Optimize Your Academic Program Before Back-to-School Season
Summer is often a quieter time in both the academic and business calendar, making it the perfect window to pause, reflect, and improve your academic program.
Read More
Top Online Shopping Deals for Government Employees
Public service workers play a crucial role in supporting our communities, from health and safety to education, transportation, research, and more.
Read More