Tips to ensure your student promotion is a success
With the rapid rise of ecommerce, many of the tools and tactics used to promote student offers in store have moved online.
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What you should know about college and university students
Modern marketing tools have made it easy to differentiate and target market segments. Targeting specific segments has many benefits; it allows you to have more powerful messaging, increases response rates, and lowers acquisition costs.
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Why you should offer student discounts
Everyone wants to get the best deal they can on everything they buy. The Internet has made it easy to find a good deal.
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