Our Blog
Learn about marketing to different user groups and get the latest news about our service.

Meet us at the Miami eCommerce Summit
Meet Ryan Peatt, CEO of Proxi.id, at the Miami eCommerce Summit, the premier event for retail and e-commerce innovation, on October 11, 2023, in Miami, Florida.
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Apps Made for Making Music
Computers, laptops, and even iPads have become portable recording studios, granting the freedom to record, produce, and release music from anywhere. We’ve curated a list of our favorite music production apps that have transformed the way we make music.
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How to Get Ready for Back to School: A Guide for Merchants and Vendors
While students prepare to hit the books, merchants and vendors also need to get ready for the influx of back-to-school shoppers.
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Unlock Student Discounts on Your WooCommerce Store
Our new WordPress plugin allows merchants to offer exclusive discounts to students, educators, and other academic users, improving the way they attract and retain student customers.
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Personalization and Marketing in a Privacy-First World
The winds of change are blowing, and we believe that the future of personalization and marketing must acknowledge and respect the end user’s right to privacy.
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Meet us at Shoptalk Europe in Barcelona
Meet with us at Shoptalk Europe in Barcelona to learn more about instantly verifying users to grow your marketing program.
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Avid selects Proxi.id for Academic Verification
Proxi.id has been selected as the global academic verification provider for Avid’s popular academic program.
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Where did the student discount come from?
Today, student discounts are a common feature of many industries, from retail and entertainment to travel and transportation. But where did they come from?
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Parallels extends discount program to military personnel, government workers, and non-profit employees
The program, which was previously only available to students and educators, now offers special pricing to those who serve their country and communities.
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Designing a Successful Academic Program: Pros & Cons of Various Offer Types
Building out the licensing terms for offers within an academic program can be quite powerful with the right partner. You have many different options available for segmentation and each can be used to your advantage to encourage certain program objectives.
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