Our Blog
Learn about marketing to different user groups and get the latest news about our service.
Parallels extends discount program to military personnel, government workers, and non-profit employees
The program, which was previously only available to students and educators, now offers special pricing to those who serve their country and communities.
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Designing a Successful Academic Program: Pros & Cons of Various Offer Types
Building out the licensing terms for offers within an academic program can be quite powerful with the right partner. You have many different options available for segmentation and each can be used to your advantage to encourage certain program objectives.
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Designing a Successful Academic Program: Tips and Strategies for Software Companies
Academic programs are designed to provide students with the skills and knowledge they need to succeed in their chosen field. However, creating a successful academic program can be a challenge.
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Why personalization is important
Personalization has become a crucial aspect of modern marketing strategies, and for good reason. Today’s customers have come to expect a level of customization in their shopping experiences, and businesses that can deliver on this are more likely to thrive in a highly competitive marketplace.
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Data Privacy Day
Tomorrow is Data Privacy Day (January 28, 2023), and for companies that conduct commerce online, it’s important to take a closer look at how you’re collecting and using personal data.
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Meet us at SHOPTALK 2023 in Las Vegas
We are excited to be attending SHOPTALK 2023 taking place in Las Vegas, United States at the Mandalay Bay from March 26-29th.
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