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What you should know about college and university students

What you should know about college and university students

Modern marketing tools have made it easy to differentiate and target market segments. Targeting specific segments has many benefits; it allows you to have more powerful messaging, increases response rates, and lowers acquisition costs.

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Why you should offer student discounts

Why you should offer student discounts

Everyone wants to get the best deal they can on everything they buy. The Internet has made it easy to find a good deal.

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