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Marketers. Don't go rogue, work with your CISO.
With many governments introducing legislation and laws that protect the privacy of their citizens, marketers are faced with growing pressure to keep user privacy at the forefront of their decisions.
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Is there a benefit to focusing on customer privacy?
Yes! With an aging population of digital natives, it’s critical for merchants to take customer privacy seriously.
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Why should businesses offer military discounts?
Members of the military dedicate their lives to protecting our rights and freedoms. By offering them personalized discounts, businesses can show their appreciation while increasing revenue.
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8 apps to help students stay organized
Most new university students feel lost, out of control, and disorganized. That’s why I created this list of student friendly apps and websites that helped my friends and I stay organized.
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What marketers need to know about students
It might be tempting to assume that students are younger versions of your current customers, but this is far from the truth. Today’s college and university students are Generation Z and quite different from Millennials.
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How to become a visual effects artist
It’s the dream of many artists to become visual effects artists and get the chance to contribute to the next movie blockbuster, binge-worthy tv show, or award-winning video game.
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Why you should offer student discounts
Everyone wants to get the best deal they can on everything they buy. The Internet has made it easy to find a good deal.
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Why Academic Programs Work
The concept of a student discount as an effective marketing strategy is unquestioned – you don’t have to walk very far down the street until you see a barber with a sign in the window that says “10% off haircuts for students” or find a grocery store that gives deals to students on a certain day of the week.
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A glimpse into data protection laws like the GDPR and CCPA
Data protection laws like GDPR and consumer privacy are a hot topic, and for good reason.
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The impact of Gen Z’s attention span on ecommerce
8 seconds. That’s it. You have 8 seconds to grab the attention of Gen Z before they lose interest and move on to something else more stimulating.
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