Blogs

April 24, 2026

Marketing to College Students Without Being Creepy

The honest case for marketing to college students isn’t a clever targeting playbook — it’s a posture shift. Here’s what actually earns trust from an audience that grew up blocking ads.

April 11, 2023

Avid selects Proxi.id for Academic Verification

Proxi.id has been selected as the global academic verification provider for Avid’s popular academic program.

March 9, 2023

Where did the student discount come from?

Today, student discounts are a common feature of many industries, from retail and entertainment to travel and transportation. But where did they come from?

March 6, 2023

Parallels extends discount program to military personnel, government workers, and non-profit employees

The program, which was previously only available to students and educators, now offers special pricing to those who serve their country and communities.

February 14, 2023

Designing a Successful Academic Program: Pros & Cons of Various Offer Types

Building out the licensing terms for offers within an academic program can be quite powerful with the right partner. You have many different options available for segmentation and each can be used to your advantage to encourage certain program objectives.

February 2, 2023

Designing a Successful Academic Program: Tips and Strategies for Software Companies

Academic programs are designed to provide students with the skills and knowledge they need to succeed in their chosen field. However, creating a successful academic program can be a challenge.

February 1, 2023

Why personalization is important

Personalization has become a crucial aspect of modern marketing strategies, and for good reason. Today’s customers have come to expect a level of customization in their shopping experiences, and businesses that can deliver on this are more likely to thrive in a highly competitive marketplace.