Our Blog
Learn about marketing to different user groups and get the latest news about our service.
What marketers need to know about students
It might be tempting to assume that students are younger versions of your current customers, but this is far from the truth. Today’s college and university students are Generation Z and quite different from Millennials.
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How to become a visual effects artist
It’s the dream of many artists to become visual effects artists and get the chance to contribute to the next movie blockbuster, binge-worthy tv show, or award-winning video game.
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Why you should offer student discounts
Everyone wants to get the best deal they can on everything they buy. The Internet has made it easy to find a good deal.
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Why Academic Programs Work
The concept of a student discount as an effective marketing strategy is unquestioned – you don’t have to walk very far down the street until you see a barber with a sign in the window that says “10% off haircuts for students” or find a grocery store that gives deals to students on a certain day of the week.
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A glimpse into data protection laws like the GDPR and CCPA
Data protection laws like GDPR and consumer privacy are a hot topic, and for good reason.
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The impact of Gen Z’s attention span on ecommerce
8 seconds. That’s it. You have 8 seconds to grab the attention of Gen Z before they lose interest and move on to something else more stimulating.
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Tips to ensure your student promotion is a success
With the rapid rise of ecommerce, many of the tools and tactics used to promote student offers in store have moved online.
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Meet us at SIGGRAPH 2022 in Vancouver
We are excited to be attending SIGGRAPH 2022 taking place in Vancouver, Canada from August 8-11.
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Software discounts students should know about
Most college and university students in North America have their own computer. Whether it’s a PC or Mac, it would seemingly be impossible to get a post-secondary education without one.
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Zero-Party Data: A Privacy Red Herring?
Zero-Party Data is a buzzword that has been thoroughly embraced by marketing companies in a post-cookie world.
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