Our Blog

Learn about marketing to different user groups and get the latest news about our service.

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November 11, 2022

What marketers need to know about students

It might be tempting to assume that students are younger versions of your current customers, but this is far from the truth. Today’s college and university students are Generation Z and quite different from Millennials.

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November 9, 2022

How to become a visual effects artist

It’s the dream of many artists to become visual effects artists and get the chance to contribute to the next movie blockbuster, binge-worthy tv show, or award-winning video game.

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November 2, 2022

Why you should offer student discounts

Everyone wants to get the best deal they can on everything they buy. The Internet has made it easy to find a good deal.

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October 27, 2022

Why Academic Programs Work

The concept of a student discount as an effective marketing strategy is unquestioned – you don’t have to walk very far down the street until you see a barber with a sign in the window that says “10% off haircuts for students” or find a grocery store that gives deals to students on a certain day of the week.

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October 25, 2022

A glimpse into data protection laws like the GDPR and CCPA

Data protection laws like GDPR and consumer privacy are a hot topic, and for good reason.

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October 21, 2022

The impact of Gen Z’s attention span on ecommerce

8 seconds. That’s it. You have 8 seconds to grab the attention of Gen Z before they lose interest and move on to something else more stimulating.

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October 20, 2022

Tips to ensure your student promotion is a success

With the rapid rise of ecommerce, many of the tools and tactics used to promote student offers in store have moved online.

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August 2, 2022

Meet us at SIGGRAPH 2022 in Vancouver

We are excited to be attending SIGGRAPH 2022 taking place in Vancouver, Canada from August 8-11.

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March 17, 2022

Software discounts students should know about

Most college and university students in North America have their own computer. Whether it’s a PC or Mac, it would seemingly be impossible to get a post-secondary education without one.

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February 7, 2022

Zero-Party Data: A Privacy Red Herring?

Zero-Party Data is a buzzword that has been thoroughly embraced by marketing companies in a post-cookie world.

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