Our Blog

Learn about marketing to different user groups and get the latest news about our service.

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January 12, 2023

Email domain verification – Simply not good enough

Email domain verification is a popular way for businesses to check a user’s academic status. Unfortunately, it’s a poor choice as a primary authentication mechanism.

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January 5, 2023

What are academic programs and why do they matter?

Colleges and universities face challenges providing students with the skills and practical experience needed to be successful. Companies can fill gaps and drive student success.

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January 5, 2023

Non-profit discounts that you should know about

Most non-profit organizations have far smaller budgets than larger businesses do. Luckily, there are many tech companies that offer non-profits discounts on software.

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January 3, 2023

Marketers. Don't go rogue, work with your CISO.

With many governments introducing legislation and laws that protect the privacy of their citizens, marketers are faced with growing pressure to keep user privacy at the forefront of their decisions.

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January 3, 2023

Is there a benefit to focusing on customer privacy?

Yes! With an aging population of digital natives, it’s critical for merchants to take customer privacy seriously.

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December 1, 2022

Why should businesses offer military discounts?

Members of the military dedicate their lives to protecting our rights and freedoms. By offering them personalized discounts, businesses can show their appreciation while increasing revenue.

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