Latest News & Articles
Learn about marketing to different user groups and get the latest news about our service.
Zero-Party Data: A Privacy Red Herring?
Zero-Party Data is a buzzword that has been thoroughly embraced by marketing companies in a post-cookie world.
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Back to School and The Pandemic
It’s the start of another semester for colleges and universities across North America. While many believed that students would be going back to full-time on campus learning, COVID had other plans.
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ThinkEDU Selects Proxi.id Academic Verification for Back-to-School and Beyond
We are excited to announce that ThinkEDU has selected Proxi.id to help verify academic enrollment, build lasting relationships with academic users, and maintain user privacy.
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What are academic programs and why do they matter?
Colleges and universities face challenges providing students with the skills and practical experience needed to be successful. Companies can fill gaps and drive student success.
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cleverbridge customers can now use Proxi.id to verify academic users
We are excited to announce that we have partnered with cleverbridge, the leading global subscription billing solution provider, to provide their platform customers with the ability to verify the academic status of millions of students, faculty, and staff worldwide.
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Tips to ensure your student promotion is a success
With the rapid rise of ecommerce, many of the tools and tactics used to promote student offers in store have moved online.
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A glimpse into data protection laws like the GDPR and CCPA
Data protection laws like GDPR and consumer privacy are a hot topic, and for good reason.
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Email domain verification – Simply not good enough
Email domain verification is a popular way for businesses to check a user’s academic status. Unfortunately, it’s a poor choice as a primary authentication mechanism.
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Why you should offer student discounts
Everyone wants to get the best deal they can on everything they buy. The Internet has made it easy to find a good deal.
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What marketers need to know about students
It might be tempting to assume that students are younger versions of your current customers, but this is far from the truth. Today’s college and university students are Generation Z and quite different from Millennials.
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