Blogs
Marketing to College Students Without Being Creepy
The honest case for marketing to college students isn’t a clever targeting playbook — it’s a posture shift. Here’s what actually earns trust from an audience that grew up blocking ads.
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Avid selects Proxi.id for Academic Verification
Proxi.id has been selected as the global academic verification provider for Avid’s popular academic program.
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Where did the student discount come from?
Today, student discounts are a common feature of many industries, from retail and entertainment to travel and transportation. But where did they come from?
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Parallels extends discount program to military personnel, government workers, and non-profit employees
The program, which was previously only available to students and educators, now offers special pricing to those who serve their country and communities.
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Why personalization is important
Personalization has become a crucial aspect of modern marketing strategies, and for good reason. Today’s customers have come to expect a level of customization in their shopping experiences, and businesses that can deliver on this are more likely to thrive in a highly competitive marketplace.
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Data Privacy Day
Tomorrow is Data Privacy Day (January 28, 2023), and for companies that conduct commerce online, it’s important to take a closer look at how you’re collecting and using personal data.
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Meet us at SHOPTALK 2023 in Las Vegas
We are excited to be attending SHOPTALK 2023 taking place in Las Vegas, United States at the Mandalay Bay from March 26-29th.
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Non-profit discounts that you should know about
Most non-profit organizations have far smaller budgets than larger businesses do. Luckily, there are many tech companies that offer non-profits discounts on software.
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Is there a benefit to focusing on customer privacy?
Yes! With an aging population of digital natives, it’s critical for merchants to take customer privacy seriously.
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Marketers. Don't go rogue, work with your CISO.
With many governments introducing legislation and laws that protect the privacy of their citizens, marketers are faced with growing pressure to keep user privacy at the forefront of their decisions.
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Why should businesses offer military discounts?
Members of the military dedicate their lives to protecting our rights and freedoms. By offering them personalized discounts, businesses can show their appreciation while increasing revenue.
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