Latest News & Articles
Learn about marketing to different user groups and get the latest news about our service.
Marketing to College Students Without Being Creepy
The honest case for marketing to college students isn’t a clever targeting playbook — it’s a posture shift. Here’s what actually earns trust from an audience that grew up blocking ads.
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Parallels extends discount program to military personnel, government workers, and non-profit employees
The program, which was previously only available to students and educators, now offers special pricing to those who serve their country and communities.
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Why personalization is important
Personalization has become a crucial aspect of modern marketing strategies, and for good reason. Today’s customers have come to expect a level of customization in their shopping experiences, and businesses that can deliver on this are more likely to thrive in a highly competitive marketplace.
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Data Privacy Day
Tomorrow is Data Privacy Day (January 28, 2023), and for companies that conduct commerce online, it’s important to take a closer look at how you’re collecting and using personal data.
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Meet us at SHOPTALK 2023 in Las Vegas
We are excited to be attending SHOPTALK 2023 taking place in Las Vegas, United States at the Mandalay Bay from March 26-29th.
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Non-profit discounts that you should know about
Most non-profit organizations have far smaller budgets than larger businesses do. Luckily, there are many tech companies that offer non-profits discounts on software.
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Is there a benefit to focusing on customer privacy?
Yes! With an aging population of digital natives, it’s critical for merchants to take customer privacy seriously.
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Marketers. Don't go rogue, work with your CISO.
With many governments introducing legislation and laws that protect the privacy of their citizens, marketers are faced with growing pressure to keep user privacy at the forefront of their decisions.
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Why should businesses offer military discounts?
Members of the military dedicate their lives to protecting our rights and freedoms. By offering them personalized discounts, businesses can show their appreciation while increasing revenue.
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8 apps to help students stay organized
Most new university students feel lost, out of control, and disorganized. That’s why I created this list of student friendly apps and websites that helped my friends and I stay organized.
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Why Academic Programs Work
The concept of a student discount as an effective marketing strategy is unquestioned – you don’t have to walk very far down the street until you see a barber with a sign in the window that says “10% off haircuts for students” or find a grocery store that gives deals to students on a certain day of the week.
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