Latest News & Articles
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Marketing to College Students Without Being Creepy
The honest case for marketing to college students isn’t a clever targeting playbook — it’s a posture shift. Here’s what actually earns trust from an audience that grew up blocking ads.
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Marketers. Don't go rogue, work with your CISO.
With many governments introducing legislation and laws that protect the privacy of their citizens, marketers are faced with growing pressure to keep user privacy at the forefront of their decisions.
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Why should businesses offer military discounts?
Members of the military dedicate their lives to protecting our rights and freedoms. By offering them personalized discounts, businesses can show their appreciation while increasing revenue.
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8 apps to help students stay organized
Most new university students feel lost, out of control, and disorganized. That’s why I created this list of student friendly apps and websites that helped my friends and I stay organized.
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Why Academic Programs Work
The concept of a student discount as an effective marketing strategy is unquestioned – you don’t have to walk very far down the street until you see a barber with a sign in the window that says “10% off haircuts for students” or find a grocery store that gives deals to students on a certain day of the week.
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The impact of Gen Z’s attention span on ecommerce
8 seconds. That’s it. You have 8 seconds to grab the attention of Gen Z before they lose interest and move on to something else more stimulating.
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Meet us at SIGGRAPH 2022 in Vancouver
We are excited to be attending SIGGRAPH 2022 taking place in Vancouver, Canada from August 8-11.
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How to become a visual effects artist
It’s the dream of many artists to become visual effects artists and get the chance to contribute to the next movie blockbuster, binge-worthy tv show, or award-winning video game.
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Software discounts students should know about
Most college and university students in North America have their own computer. Whether it’s a PC or Mac, it would seemingly be impossible to get a post-secondary education without one.
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Zero-Party Data: A Privacy Red Herring?
Zero-Party Data is a buzzword that has been thoroughly embraced by marketing companies in a post-cookie world.
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Back to School and The Pandemic
It’s the start of another semester for colleges and universities across North America. While many believed that students would be going back to full-time on campus learning, COVID had other plans.
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