Blogs
Marketing to College Students Without Being Creepy
The honest case for marketing to college students isn’t a clever targeting playbook — it’s a posture shift. Here’s what actually earns trust from an audience that grew up blocking ads.
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ThinkEDU Selects Proxi.id Academic Verification for Back-to-School and Beyond
We are excited to announce that ThinkEDU has selected Proxi.id to help verify academic enrollment, build lasting relationships with academic users, and maintain user privacy.
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What Is an Academic Program? (And How Brands Use Them)
Colleges and universities face challenges providing students with the skills and practical experience needed to be successful. Companies can fill gaps and drive student success.
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cleverbridge customers can now use Proxi.id to verify academic users
We are excited to announce that we have partnered with cleverbridge, the leading global subscription billing solution provider, to provide their platform customers with the ability to verify the academic status of millions of students, faculty, and staff worldwide.
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Tips to ensure your student promotion is a success
With the rapid rise of ecommerce, many of the tools and tactics used to promote student offers in store have moved online.
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A glimpse into data protection laws like the GDPR and CCPA
Data protection laws like GDPR and consumer privacy are a hot topic, and for good reason.
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Email domain verification – Simply not good enough
Email domain verification is a popular way for businesses to check a user’s academic status. Unfortunately, it’s a poor choice as a primary authentication mechanism.
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Why you should offer student discounts
Everyone wants to get the best deal they can on everything they buy. The Internet has made it easy to find a good deal.
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What marketers need to know about students
It might be tempting to assume that students are younger versions of your current customers, but this is far from the truth. Today’s college and university students are Generation Z and quite different from Millennials.
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