Blogs
Marketing to College Students Without Being Creepy
The honest case for marketing to college students isn’t a clever targeting playbook — it’s a posture shift. Here’s what actually earns trust from an audience that grew up blocking ads.
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A glimpse into data protection laws like the GDPR and CCPA
Data protection laws like GDPR and consumer privacy are a hot topic, and for good reason.
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Email domain verification – Simply not good enough
Email domain verification is a popular way for businesses to check a user’s academic status. Unfortunately, it’s a poor choice as a primary authentication mechanism.
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Why you should offer student discounts
Everyone wants to get the best deal they can on everything they buy. The Internet has made it easy to find a good deal.
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What marketers need to know about students
It might be tempting to assume that students are younger versions of your current customers, but this is far from the truth. Today’s college and university students are Generation Z and quite different from Millennials.
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