post image March 9, 2023 | 2 min Read

Where did the student discount come from?

The concept of offering student discounts dates back to at least the early 20th century. In the United States, for example, some universities began to offer discounts to students as early as the 1920s, often in collaboration with local businesses.

During the 1960s and 1970s, student activism helped to popularize the idea of student discounts as a way of making education more affordable and accessible. This led to the creation of a number of student discount programs, including the National Student Discount Program in the United States and the NUS (National Union of Students) Extra card in the United Kingdom.

Student discounts have become increasingly popular over the years, as more and more students are looking for ways to save money while pursuing their education. The high cost of tuition, textbooks, and other educational expenses can put a significant financial strain on students and their families, making discounts a valuable way to ease that burden. They are typically offered to students who can provide proof of enrolment at a recognized educational institution, and can range from a small percentage off the price of a product or service to a significantly discounted rate.

Businesses can take advantage of offering student discounts in a number of ways. Firstly, it can be a great way to attract new customers who might not otherwise have considered their products or services. Students, in particular, are often looking for ways to save money, so offering them a discount can be a powerful incentive to try out a new brand or product.

In addition to attracting new customers, student discounts can also be a way to build brand loyalty among younger consumers. By offering discounts to students, businesses can create positive associations with their brand that may encourage students to continue using their products or services even after they graduate.

Furthermore, offering student discounts can also help businesses to gain valuable insights into the needs and preferences of younger consumers. By tracking the usage and redemption of student discount codes, businesses can gain a better understanding of what products and services are most popular among this demographic, and adjust their marketing strategies accordingly.

Overall, offering student discounts can be a smart business move for companies looking to attract younger consumers and build brand loyalty among this demographic. By providing affordable access to their products and services, businesses can establish themselves as a trusted and reliable option for students, which can pay dividends in the long run.