Military verification that works for your program

Fast

Integrated with leading ecommerce platforms for quick setup and easy management.

Secure

Eliminate discount fraud and ensure your military offers are only redeemed by eligible military personnel.

Frictionless

Increase conversion rates with an intuitive verification flow — no friction at checkout.

Military Stats

Military families have a higher average household income than most other families and a propensity for online shopping.

90%+

Number of military families that buy based on specialized offering or discount

20M+

Number of active military personnel and veterans from the United States Armed Forces

$80B+

Total spending power of active military personnel

$197B+

Total spending power of veterans in the United States

How military verification works

Personnel never need to upload documents or share sensitive personal information — verification happens instantly, with no friction at checkout.

Service member initiates the offer

An active duty member, veteran, or reservist selects your military offer at checkout and completes a quick verification flow.

Proxi verifies eligibility instantly

Proxi confirms active duty, veteran, or reservist status in seconds. We support US Armed Forces branches, veterans, National Guard, Reserves, and military spouses.

Offer unlocked — no data stored

Once verified, the offer is unlocked and the customer completes purchase. No personal information is retained. All verification data is deleted within 7 days.

You get full program reporting

Track verified redemptions, segment by branch or status, and monitor fraud prevention in your dashboard. Integrates with Tableau, Looker, Power BI, and your existing analytics stack.

Eliminate military discount fraud

Military discount fraud is more common than most brands realize. Promo codes marketed as “military discounts” get shared widely online. Document-based verification is slow to check and easy to fake. Self-declaration systems are wide open to abuse.

Proxi eliminates these vulnerabilities through its verification system. Only currently verified active duty personnel, veterans, reservists, and military family members can unlock your offers — nobody else gets through.

You can configure eligibility precisely: restrict by branch (Army, Navy, Air Force, Marines, Coast Guard, Space Force), status (active duty, veteran, reservist, National Guard), and geography. The result is a military discount program that actually goes to the people it’s intended for.

Why email domain verification isn't enough anymore
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Build loyalty with the military community

Military families are among the most brand-loyal customer segments in the United States. Research shows over 90% of military families actively seek out brands that offer military-specific programs — and they reward those brands with repeat business and strong word-of-mouth within tight-knit military communities.

Proxi gives you the flexibility to build a program that fits your audience. Offer active duty members a meaningful discount at checkout. Give veterans a special rate that recognizes their service. Create family-specific programs for military spouses and dependents.

A seamless verification experience reflects well on your brand. When a service member can redeem their discount quickly and without uploading sensitive documents, that ease of experience becomes part of the story they tell others.

Stay compliant with GDPR, CCPA, and data protection laws

Asking military customers to upload a DD-214, military ID, or deployment orders creates real legal exposure. These documents contain sensitive personal data — and storing them puts you squarely in the crosshairs of GDPR, CCPA, and other data protection regulations.

Proxi is designed to avoid collecting sensitive personal data entirely. Verification does not require document uploads. We confirm eligibility and return a verified status to your system — your customer’s personal records never pass through Proxi.

Any data temporarily used in the verification process is deleted within 7 days. You get a verified military discount program. Your customers keep their privacy. Your legal and compliance teams stay out of it.

What merchants need to know about data protection laws
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Frequently asked questions

Common questions about military verification and how Proxi works for brands.

What is a military verification service?

A military verification service confirms that a person is an active duty service member, veteran, reservist, or member of the National Guard. Brands use military verification to gate access to military discounts, exclusive pricing, or special offers — ensuring only eligible personnel can redeem the offer. Proxi performs this verification instantly, without requiring customers to upload documents or share sensitive personal information.

How does military verification work with Proxi?

When a customer selects a military offer on your site, Proxi presents a verification flow — no document uploads required. The customer authenticates through Proxi’s verification flow to confirm their status. Once verified, the offer is unlocked and they complete purchase. The entire process takes seconds and no personal data is retained.

What’s the difference between Proxi and the DMDC military verification service?

DMDC (Defense Manpower Data Center) is a US Department of Defense tool primarily designed for SCRA compliance — lenders and servicers use it to verify active duty status for interest rate protections under the Servicemembers Civil Relief Act. It’s free but not designed for brand discount programs: it has limited veteran coverage, no ecommerce integration, and a manual process that creates checkout friction. Proxi is built specifically for brands running military discount programs — with ecommerce platform integrations, a seamless checkout flow, veteran and reservist coverage, and full fraud prevention.

Which military statuses can Proxi verify?

Proxi can verify active duty personnel across all US Armed Forces branches (Army, Navy, Air Force, Marine Corps, Coast Guard, Space Force), veterans, National Guard members, Reservists, and military spouses and dependents. You can configure your program to include or exclude any of these groups based on your eligibility criteria.

Can I offer different discounts to active duty versus veterans?

Yes. Proxi distinguishes between military statuses, so you can run separate programs with different offer levels for active duty, veterans, reservists, and military family members. Many brands offer a deeper discount to active duty as recognition of current service while also maintaining a veteran program.

Does Proxi have a military verification API?

Yes. Proxi provides a low-code military verification API that integrates directly into your checkout flow or web application. Pre-built integrations are also available for Shopify, Salesforce Commerce Cloud, Cleverbridge, and other major platforms. Our team provides full implementation support at no extra cost.

How does Proxi verify military status without collecting personal data?

Proxi’s verification is designed to minimize data collection. We receive a verified or not-verified signal — we don’t collect or store the customer’s military records, service dates, or personal identification. All temporary data is deleted within 7 days.

How is this different from asking customers to upload a DD-214 or military ID?

Document upload verification is slow, creates checkout friction, and requires you to store sensitive personal documents — creating data protection liability under GDPR, CCPA, and other regulations. It’s also easier to fake than many brands realize. With Proxi, no documents change hands, nothing needs to be stored, and the customer experience takes seconds rather than days.

How quickly can I set up military verification on my platform?

Using one of our platform integrations (Shopify, Salesforce, Cleverbridge), you can be live in under an hour. A custom API integration typically takes 1–2 days. Our team provides full implementation support at no additional cost.

Does Proxi support international military verification?

Proxi’s military verification is primarily optimized for US Armed Forces personnel and veterans. If you need to verify military personnel from other countries, contact us — we can discuss coverage options for your specific market.

Launch your military discount program today

Use instant military verification to offer meaningful discounts to those who serve — without fraud, friction, or data liability.

Book a Demo